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Born and raised in Buenos Aires Argentina, Franco found surfing as a child, which changed his life forever. At an early age Franco found Californian massage (name given in argentina to Esalen massage), a technique which uses rhythm, corporal expression and sensitivity, it was like a new kind of artistic expression mixing everything he loved. He gained a degree and became a professional therapist developing his personal style mixing in surf and music working around the world

His style is creative, flowing and amorphous, no two massages are the same which requires a deep connection with the subject integrating the whole body in a gentle, caring way